Langkawi is an island situated at the very northwest of Malaysia, famous for its white sand beaches and rich geological formations teeming with flourishing rainforest and wildlife. It is not a secret that the island was catapulted from a humble island with rural backgrounds to a glamorous tourism destination after it was declared as a free duty zone in 1987 by-then prime minister, Tun Mahathir Mohamad. Therefore, in the long history of tourism, Langkawi tourism scene is still in its infancy. As such, the utilization of e-commerce platform to market Langkawi tourism products and services is still a novelty idea and not widely adopted by the locals, most of which are still inclined to market their products through social media platforms such as Facebook and Instagram.
Langkawibook.my is an e-commerce platform owned and managed by LB Travel Tech Sdn. Bhd. The platform is designed for the convenience of travelers, making the booking process simple and seamless. The main focus is to provide a one-stop online marketplace for various types of travel products and services by tourism players within Langkawi. The tourism products and services offered on the platform includes car rental service, accommodation booking and ticketing to places of interests within Langkawi. In a world where online shopping is more ubiquitous than ever, Langkawibook.my is an initiative to encourage tourism players in Langkawi to stay competitive and discover new opportunities for their businesses. In the aftermath of COVID-19 pandemic, physical contact is discouraged and online shopping is more relevant than ever. Therefore, by offering an online marketplace for tourism players to market their products without the need to do physical selling, Langkawibook.my is also supporting the efforts to curb the spread of COVID-19 in Malaysia.